Since late 2000, I've worked with Hard Rock on their Web projects, starting with re-designing their existing website, consisting of more than 100 pages, none of which followed any sort of system, template, pattern, or methodology of any sort. No brand focus, no real guidelines to follow, and other extraneous Hard Rock properties had to be considered.

The end result of the first website re-design was a huge success, in spite of the ominous original launch date of September 11, 2001. It was easy to modify and scale, and our site schema drove the bulk of the traffic to the online store, making sure the site paid for itself.

Hard Rock brought me back in for a re-design to support a new branding initiative spearheaded by Duncan-Channon. Attributing to the success of the initial re-design, I was able to capitalize on the original templates, and for the most part, the site was simply re-skinned. I'm proud to say this version of their site was awarded the 2007 Webby Awards People's Voice Award in the restaurant category.

Beyond hardrock.com, my team also developed the interactive online version of the printed inaugural Hard Rock Annual 'zines, HardRockAnnual.com for 2005 and 2007. Both sites were built on custom Actionscript platforms, of which customized elements include classes, video players, and extensible MP3 jukeboxes.

Worth noting: The 2005 Annual site won a regional Gold ADDY (specifics coming soon).

In 2005, the medical systems arm of Philips acquired Stentor, a client I have served since the late '90s. What began with a coffee-shop meeting with the founder and CEO of Stentor, has grown into a lasting relationship with an innovative software company that continues to this day. From my initial design of the Stentor logo, to transitioning the entire library of marketing collateral to the Philips brand, I have provided an exemplary level of creative support to the people that developed some of the most revolutionary products in healthcare informatics.

Prior to being acquired by Philips, Stentor had positioned itself as a leader in global healthcare informatics with their family of iSite™ products and services. My teams provided nearly all of their marketing support services since their beginning in the late 1990s. It was my goal to be as innovative with our creative solutions as Stentor was with their products and technology. Stentor.com was our most remarkable achievement.

This dynamic, data-base driven website was actually a re-skinned version of a Website my team had just finished for Stentor, right before they were bought by Philips. Highly dynamic, data-base driven, complete with a custom content management system, Stentor.com had barely been live for a month before the acquisition. The template-based design was so flexible, it was able to be adapted to the Philips brand in less than two weeks. Philips was so impressed with the framework that they decided to use this site as the model for all of their global websites.